Color Theory Basics For Graphic Designers 2019

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Color Theory.

it’s important for you to know how to mix your own colors to make your color palettes appear cohesive it is also cheaper than buying a tube of paint for every color so here’s how to paint a color wheel from scratch all you need to start are the three

Primary Colors.

Red Blue and Yellow

all other colors can be created mixing these in different ways note that mixing all three together will make a muddy brown the

Secondary Colors.

Secondary Colors Purple Green and Orange

Are created by mixing primary colors red and blue makes purple blue and yellow makes green and yellow and red makes orange tertiary colors are created by mixing a primary color with a secondary color these are red-orange red purple blue green yellow green and yellow-orange and now we have our basic color wheel so to recap you start with primaries mix those two create secondaries then mix one of each to create tertiaries now let’s go over some basic terms to help you better understand.

Talk about Color Theory a hue is the name of a color like red blue green yellow and orange saturation refers to the intensity or purity of a high saturation means the color is really bright and D saturation means the color looks washed out or grayed out Valley refers to the degree of lightness or darkness of a hue this value scale shows you a full range of values a shade is a hue produced by adding black so here you have a variety of shades of red made by mixing the red with increasing amounts of black a tint is a hue produced by adding white.

So now you have a variety of red tints made by mixing the red with increasing amounts of white a tone is a hue produced by adding gray so now you have a variety of red tones made by mixing red with increasing amounts of gray when artists talk about color temperatures they mean either warm colors which are reds oranges and yellows or cool colors which are Purple’s blues and greens opposite temperatures create visual contrast and have different psychological effects generally worn colors appear bright cheerful and happy while cool

Colors appear dark mysterious and gloomy this is not always the case though it really depends on how you present the colors the color wheel is a great reference when you’re choosing an appealing color scheme here are some of the most common types of color schemes a monochromatic color scheme is made up of one plus either white black or gray here you have a variety of tints tones and shades of red complementary colors sit across from each other on the color wheel the most common pairs are red and green purple and yellow and orange and blue putting these

Next to each other creates great contrast and visual interest but they can easily overpower each other so it’s important to use them carefully an analogous color scheme is made up of two or four colors sitting next to each other on the color wheel these are just a few examples of analogous color schemes a triadic color scheme is made up of three colors that are evenly spaced around the color wheel again these are just a few examples of triadic color schemes a split complementary color scheme is made up of a base color

and the two colors adjacent to its complementary color a tetrad at color scheme is made up of four colors arranged into two complementary pairs and a square color scheme is made up of four complementary colors evenly spaced around the color wheel hi so I know that I’ve loaded you with a ton of information and you are probably not going to be able to retain it all right now and that’s totally fine I don’t actually know all of these things by heart yeah now that Miele has had something to drink I did use references

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